CV

Expertise 🧠

Experience 👩‍💻

Senior Product Designer

WORKLEAP (Sep 2022 – present)

Workleap is an employee experience platform. I worked on two products: Officevibe and Workleap Performance. In addition to feature delivery work, I contributed to design operations, design systems, design strategy, rebranding initiatives, onboarding and hiring.

Present: Designing engagement and recognition features for Officevibe.

2024: Led the redesign of Officevibe's performance management offering, transforming it into a simpler and more flexible standalone app.

2022-2023: Led design efforts to launch an MVP that enabled Officevibe to enter the performance management market, and then drove ongoing enhancements.

Product Designer

WORKLEAP (Oct 2019 – Sep 2022)

At the time, Officevibe was a standalone employee engagement app that helped leaders understand their team’s needs and foster a safe space for honest conversations.

2022: Took design ownership of the recognition features post-MVP launch, iteratively adding customization, commenting, reactions, and reporting.

2021: Led growth-focused design initiatives to achieve business goals while maintaining a simple, product-led experience. Redesigned and optimized onboarding, billing and checkout. Created a paid feature gate system and adapted the app for a tiered subscription strategy.

2019-2020: Led design of employee engagement features. Optimized features during an app rebuild. Supported two rebranding initiatives. Oversaw creative direction of the illustration library.

Product Designer

BUS.COM (Oct 2017 - Sep 2019)

Bus.com is a startup that aims to modernize the charter bus industry.

Established the foundation for the design system and the flagship product (the booking platform), laying the groundwork as the company grew. Collaborated with Product and Engineering to launch the product and iteratively improved it.

Established design processes and and raised quality standards through the creation of a QA process, design guidelines, and various UX resources.

Contributed to product strategy by balancing business goals, user needs, and design best practices.

Applied a variety of UX methods (e.g., customer journey maps, JTBD, card sorting, usability testing, interviewing) to create effective solutions for customer problems.

Visual Designer

BUS.COM (Mar 2017 - Oct 2017)

When I joined, the company was named Sharethebus and was about to rebrand after raising a series A funding round.

Defined how the new brand identity would be expressed through user interfaces, print collateral and digital promotions.

Led the implementation of the rebranding across digital marketing channels and interfaces.

Created impactful marketing materials, including ads, social posts, landing pages, and email templates.

WATSUP Designer & Editor

WATERLOO UNDERGRADUATE STUDENT ASSOCIATION (Apr 2016 - Aug 2016)

At the beginning of each school year, WUSA produces thousands of copies of WATSUP, the official University of Waterloo student handbook and planner.

Designed the 50th edition of WATSUP, creating a theme that highlighted the collaborative achievements of the student body.

Worked closely with advertisers and printers to ensure high-quality output while meeting tight deadlines.

Graphic Designer & Marketing Assistant

WATERLOO UNDERGRADUATE STUDENT ASSOCIATION (Apr 2015 - Aug 2016)

At the time, WUSA operated 8 commercial services and 12 student-run services, encompasses nearly 300 clubs, and oversees many campus events.

Designed marketing assets for several commercial services, clubs and campus events, ensuring alignment with brand guidelines and consistent messaging across multiple channels.

Creative Director

IMPRINT PUBLICATIONS (Apr 2015 – Oct 2015)

At the time, Imprint was the official independent student newspaper of the University of Waterloo.

Led and managed three teams of creatives—layout, graphics, and distractions—while directing the overall creative vision for the print edition.

Facilitated Adobe workshops for students, and weekly illustration challenges for contributors.

Lead Graphic Designer

TEDxUW is the University of Waterloo's official TEDx experience. With many of its talks published online, TEDxUW continually sparks innovation in all corners of the globe beyond its conference date.

Designed all digital and print materials for the main event, sponsor outreach, and promotional campaigns.

Led the branding for the 2015 conference while adhering to TED's official brand guidelines.

Testimonials 👏

Read what my colleagues had to say about me. Find more on LinkedIn and sprinkled throughout my site.

Education 📚

Fine Arts (bachelor’s degree)

UNIVERSITY OF WATERLOO (2012 – 2016)

During my first two years at the University of Waterloo, I majored in Psychology and Social Development. In my third year, I shifted the focus of my studies to Fine Arts.

I worked on a thesis that explored the materiality of paint and the physical possibilities of painting. I challenged traditional uses of paint by manipulating it to simulate fabric-like qualities through sewing and embroidery techniques.

Interactive Media (graduate certificate)

SHERIDAN COLLEGE (2016 – 2017)

I learned how to design and develop interactive experiences for digital technology through a UX perspective. I built products with HTML, CSS, JS, PHP, SASS, JS libraries and frameworks, Wordpress, Node.JS, and APIs while employing principles and methodology related to usability, interaction design, information architecture, user research, responsive design, visual design, and project management.

Additional Training

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